BSA Spotlight of the Month- J. Keith’s Jewelry

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Bridal Service Associates Spotlight of the week is on J. Keith’s Jewelry!storefront

Established in 1990, J. Keith’s Jewelry proudly serves West Texas and Eastern New Mexico as a leading bridal source, with the largest selection of loose diamonds and bridal jewelry. Our exclusive designer engagement rings include A. Jaffe, Sylvie Collection, Caro74, Claude Thibaudeau, and Vatche’.  J. Keith started his business 25 years ago by creating exquisite custom jewelry, which remains our specialty to this day. We are proud to provide you with a personal, professional, and enjoyable jewelry experience. Our knowledgeable sales staff will educate you on the diamond grading system to ensure you receive the quality and value you deserve. J. Keith’s is an officially licensed “Texas Tech” jewelry dealer and the leading designer of custom “Texas Tech” jewelry.


With several exclusive designer lines in bridal, fashion jewelry, and watches, we are excited to announce our latest addition, Doves by Doron Paloma. Doves is an exceptional fashion jewelry line featuring stunning mixes of colored stones and brilliant diamonds all set in 18kt gold. Doves by Doron Paloma can be seen on the red carpet adorning stars such as Taylor Swift, Rhianna, Jennifer Lopez, Halle Berry, and many more.


Services offered:

  1. Keith’s offers custom designed jewelry and professional repair services by experienced master jewelers using computerized CAD/CAM design and laser technology. Our philosophy through our custom design shop is: “If you can imagine it, we can build it.” We encourage you to be a part of the design phase from the very beginning of the process, from approval of the computerized images and waxes to the final casting of your own custom piece of fine jewelry. We also offer watch repair services, Laser Star technology for even the most difficult of repairs, and jewelry appraisal services.


necklace from our new designer fashion line, Doves



A. Jaffe engagement ring

J. Keith’s Jewelry is located at 8001 Quaker Ave. Ste. H, Lubbock, Texas.

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